SMART Project Objectives (With Mackenzie Dysart from Reason One) – Digital Project Manager

This podcast is part a published article on The Digital Project Manager. You can read the entire article here.
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Audio Transcription:
Ben Aston:
Welcome to the DPM podcast. We go beyond the theory to offer practical advice for better digital projects. Thank you for tuning in. I’m Ben Aston.
Do your teams understand why they do what they do? What about your client? Do you think it is crystal clear? Is it precise? Is it quantifiable? Is it possible? Is it possible? Is it realistic? Are all parties on the same page about what success looks like for the project?
If the information was clearer, would it change the course? Yes? You should. Keep listening to this podcast about creating SMART project goals. This will help you align your projects and give you direction.
Mackenzie Dysart joins me today. She is a senior PM at Reason One and they are a full-service, digital marketing agency. She is familiar with all the letters. She is a PMP, a CSM, and has experience on both the agency and client side. This includes everything from app development, website building, and campaigns. So hi, Mackenzie.
Mackenzie Dysart:
Ben Aston:
We are grateful that you joined us today and for your amazing post on project goals. What’s new this year for you? What projects are you currently working on?
Mackenzie Dysart:
One of the coolest things I’ve done is participate in marketing projects for our company. Reason One launched recently as a brand. It’s a merger between two agencies, ecentricarts. BlueKey. I was involved in the creation of the Reason One website and brand. Now I’m trying to do the marketing strategy. That’s been interesting.
Ben Aston:
What are your tips? It’s funny how agencies are often terrible at marketing themselves. Being our own client is a tricky thing and one of the things that I find most amusing. Agency websites are often very bad because they are always at the bottom of the priority list, and there are competing stakeholders. It’s the nightmares of a client, but it’s your agency. So how can you make this work? How can you make it happen?
Mackenzie Dysart:
Yes, I agree. It’s been a great experience. It was difficult, I think, to find time in your resource schedules to work on something not profitable or billable. It’s hard to say “Well, we’re going take this person off the project work and bring him in.”
That was the biggest thing about being like “No.”